We Play Full Out with Bart and Sunny

The Riches are in the Niches... But They Belong to Those Who Have the Nerve to Be the Niche

• Bart and Sunny Miller • Season 1 • Episode 91

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If you have been waiting for the perfect idea, the right niche, or the next "blue ocean," we've got news for you. It doesn't exist. There is no untouched space left out there. Every topic, every market, every idea has already been done. Every niche is saturated, except one: you.

But you haven't been done. The only niche left is you. 

In this episode, Bart and Sunny unpack Gary Vee’s “lightning-bolt” reminder that the secret to standing out isn’t strategy, it’s story. They talk about showing up messy, honest, and in motion, breaking free from excuses, and why clarity doesn’t come from thinking...it comes from doing. 

Whether you’re an entrepreneur, creator, or someone sitting on the edge of your own greatness, this episode is your permission slip to decide, start, and become.

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SPEAKER_00:

Welcome to We Play Full Out with Barton Sonny Miller. Take it away, Sonny.

SPEAKER_01:

Why, thank you, Bart.

SPEAKER_00:

Yeah.

SPEAKER_01:

Today we're gonna do something kind of fun. I think well, I feel like this is a pretty light topic, but maybe maybe it'll go deeper than I think it's going to, but awesome. Um consider it a love letter to the ones sitting on the edge of their own greatness.

SPEAKER_00:

Let's go. Love letters. I love that.

SPEAKER_01:

Um, so Gary V has been doing a live training uh this week, and I got to be a part of that. And he said something that hit me kind of like a lightning bolt. He said, Every niche is saturated except one. The only niche or niche, if you prefer, left is you. And that's like, boom, there it is, mic drop, you know. But it's actually something that we've been talking about a little bit already for quite some time because of AI.

SPEAKER_00:

Yeah, absolutely. And we've been talking about it for a long time too, because you know, the only, the only like we we we look at, and I know we're probably gonna get into this, but competition, all these different things, but really our biggest competition is ourself, and our competitors that we go against really aren't us if we just believe in us and stay in our lane, right? So it's really fascinating about what Gary said because really the truth is we're the last frontier, our uniqueness. It's really cool.

SPEAKER_01:

I love that. Yeah, yeah. I mean, he kind of went on to say, you know, there's there's no one touch space left out there. Every topic, every market, every idea has already been done. So literally, like what you just said, like your uniqueness is it. So it's like everybody's out there trying to find this blue ocean so that they can have all this opportunity and maybe make some dollars and and do all the things. You know, we all have big dreams and goals and ideas, but really the blue ocean is you.

SPEAKER_00:

Yeah, and I I think that's so great. And I think it's it's actually a a kind of a breath of fresh air. If you look at all the things going on with AI right now, as all of you know, I mean, even the trust factor has gone down immensely. You know, like uh you call your bank now, you call anything, you get an automated system. You get an automated system, then all of a sudden, if you're in the space like we are in sales and all these kind of things, you all of a sudden can get what you call a live agent. And then all of a sudden you'll just have a feeling in your and this happened to me the other day, live person, supposedly. I just had that gut feeling. So I'm like, are you AI? And boom, sure enough, AI versus being real, but it it was so good, but there's just something inside of me was like, this isn't real, and so much now I even watch videos and I'm like, oh, AI. Like, I it's like, holy crap, I would have never thought, you know what I mean? And so, like, our trust factors as humans are going in the toilet, so we're looking for authenticity, real, that real connection. And me, that's what I crave.

SPEAKER_01:

Yeah, I'm I'm kind of crazy because I'll be on Instagram and I'll be looking at a video, and I think it's so funny. And as soon as I show it to you, or Xander, you're like AI. I was like, ah, because you know it's not funny anymore if it's not real.

SPEAKER_00:

Yeah, you know, yeah, and it's so good that it can manipulate us, which is where we don't want to go as humanity, is manipulating each other. But at the end of the day, that's kind of the game we're in. So I'm really glad Gary Vot brought this up in the fact that we're it, we're the things go all in on you.

SPEAKER_01:

Honestly, because you know what niche hasn't been done, you you haven't been done. Nobody can do you.

SPEAKER_00:

That's so true.

SPEAKER_01:

It's your story. Um, it has to be told in your voice through your lens with your live texture of truth.

SPEAKER_00:

Yeah.

SPEAKER_01:

Nobody else can do it.

SPEAKER_00:

That's what I love about our podcast. Here we are, us, raw, non-filtered, let's go. Unedited, unedited, straight through, let's go.

SPEAKER_01:

It's true, it's true. Um, so where do you start, right? So this is kind of if you're an entrepreneur or somebody who's maybe trying to make some money online, or just gain a following, I guess, become an influencer, maybe, get your voice, your message, your impact out there. He said you should tell a story every single day on social media. He's like, I don't care what it is. You know, you're walking down the road or you're in the bathroom on an airplane or you're eating Cheetos on the sofa. Like, start telling stories. And again, you're the only person on the entire planet who has your story. And he kind of made a funny joke, like, yeah, maybe a hundred people ate pancakes this morning, but they didn't spill them all over yourself themselves like you did. Yeah. And if they did spill them, they didn't spill them the same way. Like, you know, it's just something too. And I fell into this trap for a long time of like, everybody's already said everything that I'm going to say, so why do they need to hear it from me?

SPEAKER_00:

Yeah.

SPEAKER_01:

Why? Because it's my energy, it's my perspective, it's my voice, it's my truth. You know, like people are drawn to different versions of things, it's not just like one size fits all.

SPEAKER_00:

It's so good. So, should we each tell a story?

SPEAKER_01:

Yeah. We could do that.

SPEAKER_00:

Okay, I'll go first. I'll tell a story that probably very few of you have ever heard if you listen to the podcast, and then Sonny will tell a story just for fun, so you get to know us a little bit better. But when I was about 16 or 17 years old, my father decided that we needed to overhaul our pickup truck. So we dug into the motor, and I mean, we got to overhaul and we got the work done, but we were grease from one end to the other. We were not clean mechanics. And so we took those clothes, and uh, my grandmother met us at the door and said, they are not coming in the house, they will stay outside the house. So we stripped down and uh unbeknownst to us, grandma put those clothes in gasoline to get everything out of them. And uh, so I went to bed that night. My father went to bed that night, and uh grandma was up before both of us, and uh, she started to wash those clothing. And uh the old washing machines would spark when they changed the cycle or whatever. So um, all of a sudden, she created a bomb in our house. Legitimately, a gas bomb came out of this washing machine. Next thing I know, I'm on the floor out of my queen size bed because it blew my door off. The energy blew the bed up. I'm on the floor, blew our front window out, blew some other things out. No, didn't hurt anybody, but it caused a lot of freaking damage. So, I mean, I'm like, what in the world just happened? I go, Out to figure this all out. Like I thought maybe we were at war or something, you know, and uh walk out there. You couldn't tell what had happened. Like there was no idea. My grandmother walks in from being outside, she has no idea it even happened in the house. She sees that the washing machine's lit up and she goes, Why is the washing machine lit up? We're like, I don't know. She goes over, puts it down, the washing machine just starts washing away. All of a sudden, my dad looks and he can see that there was black smoke up the uh the um wall there, and he's like, I think, grandma, you created a bomb in the house. And I'll tell you, the insurance guy, the adjuster's face was worth every penny, and so was my dad nice. So kind of a fun story to let you know a little bit about my childhood.

SPEAKER_01:

That's awesome. And man, remember when things were like American made and they lasted.

SPEAKER_00:

They lasted.

SPEAKER_01:

That sucker went till the bomb went off in that washing machine and it still ran.

SPEAKER_00:

Until the day I left the house. Still ran.

SPEAKER_01:

Well, this isn't a story from my childhood. Was it supposed to be from my childhood? Well, this happened just the other day. Okay. I was out on a pickleball court with you, and we were just practicing, it's called drilling, and we look over, and this young man is standing outside the pickleball court, and he's Hispanic, and he really doesn't speak that much English. But you could tell he was like ri he was really nice. He was like cheering us on, trying to teach us the rules of the game, like doing all kinds of stuff. And when we hit balls off in the corners, all of a sudden he was opening the gate and he was like, I got it, I got it. He was coming in, he was picking up all these balls for us. We're like, so nice, right? But we're trying to get our practice in. And then I guess he went and sat under a tree for a bit and just kept watching us. And then finally, you are like, Hey, do you want to play? And he's like, Me? You're like, Yeah, you want to play? And he's like, Yeah, I want to play. So he gets his paddle, we give him a paddle to play with, and he comes onto the court, and Bart is on the other side, you're on the other side, and so his name's William. We figure out he's he's on my side. William thinks we're playing the game. I keep trying to tell him that we're just practicing, and I mean, it became apparent that there was some mental slowness there, right? Too. So there was like a language barrier, and there was something going on there, but not that he wasn't functioning, obviously. So he's on my team, he's convinced that we're playing a game, and so we start drilling, and I miss a shot, and all of a sudden I hear, What happened, lady?

SPEAKER_00:

It was so funny.

SPEAKER_01:

And every single time I missed something, he would look at me and say, What happened, lady?

SPEAKER_00:

And then every time I missed a ball, out, out, out.

SPEAKER_01:

And so I finally started turning to him because Bart would give him the ball every once in a while. And if he if he hit a bad shot, I'd be like, What happened, William? And then and then I missed uh I missed a simple you know, shot up by the net, and he's like, You've got to use your mind. And it was just so freaking funny. And he was such a good sport, and he actually helped me practice. Um, Bart had him on the other side, and he was really good at feeding me balls that I needed, and he started quoting me things about how practice is mastery, and he was such a good sport, and now it really actually relaxes me. Like we went tonight and I played a level above myself with Bart and a bunch of players at the local club, and and just like if I can laugh at myself and and just be like, wah, lady, then it just takes all the tension off of me. So, so shout out to William. He's a good little pickleball coach and and partner.

SPEAKER_00:

That's right. So now you know a couple stories about us. We'll jump back into the podcast.

SPEAKER_01:

Okay, well, um, I think the thing to remember is people don't connect to perfect, they connect to human. Yeah, you just want to see a human, just like you said, like authentic. So post about it every day, 365 stories a year, if you're ambitious, of course. Um, but what happens when you don't? When you wait until you feel good enough, polished enough, or ready enough. I all fingers pointing at me have been in this situation, and what happens is you get trapped. Yeah, you get trapped. We seem to think of the path to success on how to put out good social media content comes in the form of us debating with our insecure selves in our own minds in our darkest spaces. But this isn't about thinking, it's about doing. And yeah, I have a tendency to be a perfectionist to a fault, you know, and worry about what other people think or how I look, or I'm gonna get into that a little bit more here in a second, but um your voice is not gonna get stronger in silence, it gets stronger in motion. Nobody ever finds clarity by waiting, you find it by showing up, and we all just have to accept the fact that we're not gonna be good until we are. Yep. But if you never start, you're never gonna get there, right?

SPEAKER_00:

It's so true. Like it's it's amazing how much we avoid starting and avoid just you know, just being us, you know, and it's like, golly, we love those people who are just themselves, and it's fun and it's it's awesome. Like, I a lot of the people I watch today are just themselves, they're just them, and you know it's them, and they're just talking to the camera, and it's awesome.

SPEAKER_01:

Yeah. Um, I think as humans, we uh try to find all kinds of excuses as to why we can't do things so we can be successful. I think many of us are professional excuse makers. Yeah. And I think we've heard them all, you know. I don't look good, I'm overweight, my hairline is receding, my mother did this, my father did this, my siblings did this, you know. And we think that no one understands that our situation.

SPEAKER_00:

Yep.

SPEAKER_01:

But the bottom line is that we are all just scared of failing in front of people because we actually value strangers' opinions.

SPEAKER_00:

Yeah, not crazy.

SPEAKER_01:

It's crazy. And the sad thing is that when we do that and again we stay stuck and we stay trapped, um, the only destination our excuses lead us to is dying with regrets. Yep. I mean, we've all kind of talked about dying with the music still in you. And it's devastating, especially when it means we didn't actually do the thing in our lives that we wanted to do or wanted to say or wanted to be or whatever it might be, you know.

SPEAKER_00:

So true. Yeah. I mean, I just know so many people that I've been in contact with and are always like, why do you do this? Why do you do that? And it's just because I want to be alive. Like, I just want to do these things to just fulfill my life. And one of those things that takes a lot of courage for a lot of people is public speaking. We know that there's a lot around that, you know, and so it's like we want to find every excuse to not really step into that. And I think the soon as we were able to just say, you know what, I feel that pain, I feel that energy, but I'm going to do it. It also really unlocks a part of us that we don't even know sometimes exists. And then all of a sudden that grows and grows and grows. And I've talked to a lot of speakers, and they're like, I just had to commit to being a speaker and take action.

SPEAKER_01:

That's exactly where I'm going with that. So again, how do you step into what you're passionate about? Showing up fully and authentically as you just exactly what you said, you decide. It's not about them, it's about you. The day you decide is the day you become. You make content, you do you, and they will come.

SPEAKER_00:

Yeah.

SPEAKER_01:

And it might take a full year.

SPEAKER_00:

Yeah.

SPEAKER_01:

You know? It may.

SPEAKER_00:

Yeah. Well, look at us. We've put how many podcasts out.

SPEAKER_01:

Yeah.

SPEAKER_00:

I can't say as we're crushing it in any way, shape, or form.

SPEAKER_01:

We're not quite diary of a CEO status.

SPEAKER_00:

Yeah, you know what I mean? But hey, we show up every week, we put the content out there. We love all of you that listen to us and send us messages and call us and cheer us on because you're our people.

SPEAKER_01:

Yeah.

SPEAKER_00:

You know?

SPEAKER_01:

You know, one of the things I found fascinating about you is um when you decided to be a bodybuilder and you still kind of had a gut and you wouldn't care. Like you just showed up at the gym, you'd have your shirt off, you'd be doing all the things. I'm like, how do you do that? Like, I'm so self-conscious to show up and like be that way. And you're like, well, it's easy. I don't care about where I am. I care about where I'm going. Like I'm already there. Like I've already decided. I was like, that is really cool. That's hard to do sometimes. Get out of your own way and be like, no, like this, the future version of me is me right now. I'm not gonna worry about like I don't know what the actual circumstances are.

SPEAKER_00:

Yeah, and and I mean, it takes a lot to get there, but I've done it a lot of times now. So I've got the reps in to where the day I decide, I just I'm fully in on that. I'm committed to I am a pickleball player. And when I go get my boots on, I am a billion-dollar cowboy. I'm I'm that's the role I'm in right now. You know, when I go to the gym as a bodybuilder, it's you know, bodybuilder bart's there, and I'm ready to rock and roll. I just know that if I don't assume the role, I will absolutely not get where I want to get.

SPEAKER_01:

Yeah. So good. So decide. You decide. Not about anybody but you.

SPEAKER_00:

Amen.

SPEAKER_01:

Um, so let's see. Here's the challenge. Don't overthink your content. Don't edit your truth before it even has a chance to breathe. Just show up, be messy, be alive, be honest. Tell one story today, then tell another tomorrow. The riches are in the niches, but they belong to those who have the nerve to be the niche. The nerve to show up even when you are insecure self tries to talk you out of it. And it will. Trust me, it will. Yeah. You just man, hit hit that button anyway, hit record and go.

SPEAKER_00:

Yeah. So can I tell one final story?

SPEAKER_01:

Are you close to I am very close. I'm pretty much wrapped up over here.

SPEAKER_00:

And then I'll uh I'll just tell one last little story and wrap up. So, you know, it's on this note, just so you guys know, um, when I decided to be a bodybuilder, I uh actually flew the whole family to California. And when we got to California, we went to a professionals bodybuilder gym, is where my coach was at. And I had not hired this coach yet. I was thinking about hiring him, and I'd read all the studies on how great he was. So we went to this gym and uh we lifted, and it was like these guys in the gym. I mean, every one of them, IFBB Pro, I mean, just completely sculpted. Yeah, just there was nobody in there that wasn't sculpted.

SPEAKER_01:

Yeah.

SPEAKER_00:

And uh when we got done with that, uh, the gentleman's name was Ryan Benson. Ryan looked at everybody and he goes, Okay, it's time to pose. And I'm like, Pose? I don't even know what that means. You know, like I'm just here to lift weights.

SPEAKER_01:

I'm gonna enjoy watching this.

SPEAKER_00:

Now, imagine this. You've got all these professional bodybuilders. I've got my wife there, I've got my daughters there, I've got my son there, and here I am. And he goes, Take your shirt off. And I'm like, What? Take your shirt off. You're gonna pose with us. Now, at that moment, right, I knew I had to step in to being the bodybuilder if I was gonna be committed to doing this and not worry about anything else. But I was so out of shape, so all these things that I could have taken that as absolute humiliation. But I didn't. And what was really cool about it is all the guys around me were like, dude, we all start somewhere and let's go. And it just really just was a cool lesson. So a lot of times when we're down on ourselves, that's why we have tried. That's why we have people around us that are like, you know what? I was you, man. I had to, you know, like it's good. And I think that's what we want to do as a community. And with Sonny and I, when we say we're playing full out, is you know what? We're not the best at everything, but we're dang well trying and we're getting out there. Yeah, and I hope you do the same. You just take on that challenge and then let us know. Let us cheer you on no matter where you're at, no matter what you're trying to do, and let's freaking have a lot of fun together being human.

SPEAKER_01:

Amen. Let's do it.

SPEAKER_00:

All right. So, you guys, thank you for listening to the podcast today. Uh, I know this was fun. And if there's anything out there that we can share for you that would help you, please let us know. And then, secondly, if you could share this podcast with others, we would be so grateful for you to do that. Um, it would mean a lot to us. And uh, we appreciate you as a listener. I we can't tell you enough. And this segment brought to you by I Do Epic.

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Bart Miller

Host
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Sunny Miller

Host