We Play Full Out with Bart and Sunny

Mastering the Seasons: Why Smart Entrepreneurs Don't Sell Year-Round + The 'Golden Goose' of Success

• Bart and Sunny Miller • Season 1 • Episode 50

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Welcome to this week's episode of We Play Full Out with Bart and Sunny!

Mastering the Seasons: Why Smart Entrepreneurs Don't Sell Year-Round
A skiff of winter's first snow has settled over our Idaho farm...and it's just going to get colder from here! As we work hard (and freeze ourselves) getting our farm fully prepared for the cold winter months ahead, we take a step back to remind ourselves about the cycles of nature and the cycles of buying! We share stories of how understanding and aligning with seasonal peaks and troughs can elevate your business strategy, whether you're selling RV levelers or conquering the digital marketing landscape.

Finding that Golden Goose of Success...
What we've discovered in the past 20+ years of digital marketing plus personal development... the things that work always work and the vast majority of the time there is no "secret sauce." It's generally the same exact thing, but with a new wrapper. But what's interesting is - the wrapper is what attracts people. Who is it? What's the STORY behind it? In this segment we dive into just how powerful a personal story is and why you need one!

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Bart:

Welcome to. We Play Full Out with Bart and Sunny Miller. Take it away, Sunny.

Sunny:

Well, it's October 18th here in Idaho and we woke up to a little bit of snow on the ground.

Bart:

We call that a skiff of snow.

Sunny:

A skiff of snow. Bart calls it a skiff of snow. Our fall has been an absolute delight so far, but the realities of winter are sinking in because of a cold old wind that blew in, and it seems to want to stick around. Oh man, what's funny is it's funny how nature can be such a mirror for us to reflect what we, too, should be focusing on and when. So, for example, this morning you were talking about all of the things that have to be done right now.

Bart:

Yep.

Sunny:

What are they?

Bart:

So this morning I was going through because I had a bunch of watering troughs and you know just when you own animals and things like that here, you've got to make sure that everything's shut off. So I had water in those. But they do have heaters and I can plug them in. But there's no sense in running them if I'm not going to use them. So I have to go out there and drain all those. Make sure everything's unplugged, make sure that that's done.

Bart:

Then we have a sprinkler system that has to be blown out. Then I have a hot seat that has to be blown out, because the hot seat is what we wash our cars with in the summer and our trailers, and then the horse trailer has a living quarters in it, so it's like an RV. So it has to be winterized. And then I have a big pump that runs all the water for when I do my pastures and when I fill my water trailer. It's got to be emptied out. And then if I use my water wheel one time, then I have to clean all of it out. Make sure it's all done.

Bart:

Then I have to make sure that the shoot is covered. I have to make sure my hay is tarped and covered or under a cover because of all the snow. Then I have to make sure the trailers, if there's a way to get them covered, they're covered, you know. So it's like a process when fall hits that you just know that the lawn has to be mowed one last time. You know you got to get the tractor ready because I got to put a snowblower on it. You know like there's just so many things to prepare for what's coming, even though it's not here, and you can pick a day that it's going to be nice, or you can pick a day that's going to be miserable. But you know it's like one of those things you've just got to do, so many little things that if you don't get them done, it's just like it can add up on you and there's a lot of freaking work that all of a sudden piles up even though you know it's coming.

Sunny:

And then reverse all that in the spring.

Bart:

Totally Right. And what you do in the fall, then in the spring you have to do. You know, like there's just so many things, and then middle of the summer everything's growing like crazy, you know. So it's a totally different season.

Sunny:

It is and, as nature shows us, there's also seasons in business. Yep, as entrepreneurs, we sometimes think we should be promoting all year round, even though it might not be the ideal time to be promoting. Yeah, sometimes it's best to pull back, gather your resources, create all your assets and then get prepared to pounce when it's the ideal buying time for your clients or customers.

Bart:

Yeah, it's really true and I think you'll probably bring it up, but that's the candle business. For example, we know most of the year, just like, a farmer knows that he's going to have to borrow money, he's going to have to put a crop in the ground, he's going to have to water it, he's going to have to do all these things because he's got one time of the year. He's got one time of the year he's going to sell all of that harvest and he has to prepare for that one time and if that one time doesn't go right, that's a whole year. And then he's got to make it up. Yeah, we call that a bad year. He's got to make it up the second year and that can happen because of a storm, that can happen because of so many things. And you know he has to be floating all that through the bank and he has to be floating all that through the bank. But all of his employees still want paid. All of his help still wants to be paid.

Bart:

It's a crazy world and I can relate this into the Rodeo Cowboys. You can relate this into so many markets. But when I was really after teaching people how to be in the marketing space. It always blew me away in the internet marketing space that people don't look at the seasons of their buyers and when they buy the most they don't go back to their two best months. Really look at those months and then man stockpile, be ready to go, get everything perfect to be able to absolutely, like you just said, pounce when the time is ready.

Sunny:

Yeah, absolutely. And I think when you talk about internet marketers, it's more the infopreneurs, because obviously, like e-commerce, know that holidays sell, season sell, that's right. One of the examples I was gonna give wasn't the candle business, but it's obviously a very good one for fourth quarter. The other was the RV levelers we were selling because you'd see a huge drop in October and November and then another huge drop in January and February and about March, april and then May hits and it's like gangbusters. So there was no sense in trying to promote, run ads, spend money to get our levelers in front of people and those off seasons are not thinking about camping and they're not motivated at all to go buy an RV leveler. So that was a good example of hey, but man, when a hint of spring is in the air, all of a sudden they want to get out and they're looking for stuff.

Bart:

Exactly right, and I think that that's just nature, right Cause I'm the same way. There's certain things at certain times that I'm going to be focused on. At other times I could care less, but that's why prices increase at those times too. Like, so you know, you can be savvy on other things. But I also find it really interesting in the info space People don't think about, like, I want to sell in December, but I want to sell it the same way.

Bart:

Well, in December I'm not thinking about me, I'm not going to buy something for me personally because I'm looking to buy for other people.

Bart:

Now, if it happens to be I'll give you an example like, I'm going to buy a piano for you for the holidays and it includes a shotgun for me and somebody else doesn't, it may entice me to just buy the piano from someplace that has a shotgun.

Bart:

And I think if you're a marketer and you can understand this, you can capitalize on when people think they can buy something for somebody else and get something for themselves Bonus, they will do it. I've seen a lot of women that are shopping and they'll see that they can buy one pair of pants, get one free. It's like oh, I'm buying this for me. But also I'll take the bonus pants and I'll give them away to a friend, a daughter, you know, whatever it might be, because it's like the perfect opportunity to do that and that psychology works really well. But you have to position it as hey, get this for your friend. Here is an awesome Christmas gift for somebody else. Maybe you haven't thought about this, but snag it up and it's amazing how it resets the psychology, even for me. E-commerce they do it really well Info product people I find that they don't.

Sunny:

Yeah, it's true, and actually I thought of the classic example of the sports illustrated football phone.

Bart:

Yeah, yeah, great one Right.

Sunny:

Perfect. Like all the women are like yeah, I got to get that for my husband. Yes, it includes 12 issues with Sports Illustrated Swimsuit Edition or whatever. But it was like this is the gift that I want to give him. Right, it's the cool thing, it's the trendy thing. I'm going to be the best wife ever.

Bart:

Totally, but if it would have just been marketed as a swimsuit, as only the magazines.

Sunny:

With the Sports Illustrated as the big edition of the year, there's no way they would have bought it Totally. Yeah, great, great, all this psychology. But you know, with infopreneurs, yeah, really start to think about that E-commerce.

Sunny:

people do this really well, but sit down, get a promotion calendar which simply is an Excel spreadsheet and think about all the holidays or the seasons or like when your ideal client is looking for what you have to offer and man, just get your assets ready, get your marketing ready, get all those things ready so that when that season is open you're ready.

Bart:

Yeah, Another thing I'll bring up here is it's funny like when it comes into fall, I'm ready to get to work too, which?

Sunny:

is different because I'm trapped.

Bart:

I'm back to school, I'm in the house. It's snowing outside. I'm not as active, right? And that's why, in the summer, if you can discipline yourself and be accountable and you can stick to consistency, you can absolutely crush. Because you don't, you don't lose all that little bit of time. Now it's like, oh my gosh, everything's happening.

Sunny:

I'm trapped in.

Bart:

I'm hurrying, I'm rushing, you know.

Sunny:

And we get it like summer's family time. There's vacations, there's this, there's that, but we have noticed and I think we've mentioned this before that with our I Do Epic accountability groups those who stick with it through the summer, they are ready, they are going they're not losing any momentum, like they're just going.

Sunny:

So that is something to be said, yeah, okay. So promotion calendar start thinking about those things, get your mind wrapped around it. Look at e-commerce people like if you need some motivation, yeah, and like Bart mentioned too, like if it's a Christmas season, think about selling it differently than you normally. Would you know types of things? So anything else you want to add to that?

Bart:

Nope.

Sunny:

Okay, we're going to switch to the power of a personal story. We kind of mentioned Bo Eason last week, but he teaches people how to tell their stories but I think, on a deeper level, how to show up as your true, authentic self. It's like you're showing people who you are through your stories, as your true, authentic self. It's like you're showing people who you are through your stories and we've talked about this before too but authenticity is the highest vibration, energetic vibration, you can give us as a human being, and people are attracted to authenticity. So this little story is taken from Bo himself and it says at a training in London he was speaking about the importance of personal story and business. He was ranting and raving about having a personal story is like the golden goose, so it's the ultimate key to the success of their companies. Now, another speaker at the event happened to run an international consulting firm that provides strategic analysis of potential threats to financial markets through its 200 think tanks around the globe.

Bart:

That was a lot to say.

Sunny:

His company comes up with statistics and analytics that determine where threats are coming from. So we're looking at major world leaders like our own. President of the United States gets his firm's briefings on his desk every morning.

Bart:

Very cool.

Sunny:

It's that powerful, right that's awesome.

Sunny:

He approached Bo and said do you know how right you are about people's personal stories being the key to their success? He told Bo they did a study on leadership and they looked at influential figures going all the way back to the middle of the Roman Empire, with Julius Caesar, through the 2012 presidential election. And they didn't just study politicians. For example, lady Gaga was on the study, and so was Osama bin Laden. The analytics proved that all of these leaders as far back as Caesar have certain qualities that allowed people to follow them, and the number one quality was the ability to tell their own story.

Bart:

Wow, that's so cool. Great Thank you for sharing that. I didn't know that either. That's really cool.

Sunny:

So their personal story was the connective tissue they needed to create what we all call in the digital marketing space, no like and trust, that intimacy that allows people to want to latch on and follow you.

Bart:

I love that term intimacy.

Sunny:

Yeah, so you know that we've talked about this before. But like we don't tell our personal stories enough, I think this is a good reminder for us and the challenge for anybody listening to go craft your personal story. There'll be links here. You can go get his guide if you want to. He kind of gives you a jumpstart on how to tell your personal story. There will be links here. You can go get his guide if you want to. He kind of gives you a jumpstart on how to tell your personal story so good.

Sunny:

But you know, and we've talked about this before I don't know if we have on the podcast but what's interesting is what I find is that marketing tactics, strategies, things that actually work, are all the same, no matter who you hear it from. So true, but the thing that attracts you to somebody in particular, to me it's always the story. Yeah, so when you get that story down, like you're teaching something that works, but it's going to be your story that attracts people to you.

Bart:

Yeah, I agree with that so much. I mean, I find in my life stories are what really have attracted me to certain humans. But I think not just the story but the action behind the story has been such a powerful thing for me to watch and see. So I think that's great, it's awesome.

Sunny:

What do you mean by that? How do you separate the two?

Bart:

Well, you know, somebody can tell a story, but I think you can see some of the BS in stories if you don't really see the work ethic and the action behind it.

Sunny:

So then they're not showing up authentically?

Bart:

Yeah, exactly, exactly right, yep.

Sunny:

Yeah, and that is important because you know what I remember. Can't remember where we were sitting, but Steve Larson was on stage and he was telling us a story. Do you remember this About-hmm, About? Oh, I want to say he was there was a rich guy that got in a car. And he was like the wealthiest person on the planet. Well, he had a book. He had a book.

Bart:

Yeah, that he wrote and it was a one-off book and it was the only book and it had this certain knowledge in the book and so he wanted to do anything he could to get inside the car or get with this guy to be able to see what this book had, because it was like architected, so it'd be like a Napoleon Hill that wrote it and it'd be like a Russell Brunson that bought it and it was the only one and had never been distributed. So that would be the analogy.

Sunny:

Exactly.

Bart:

So Stephen Larson got in there and went. You know it's not Stephen Larson, but the guy got in there no-transcript.

Sunny:

Who wants the book and we're like we all want this book, and he's like there is no book, like that story wasn't real. So it just came to my mind because you're like you know, you do have to be aware that people are telling stories that may not be true. How's that? That's right. But it was very powerful. It was so powerful, I can tell you, everybody in the room wanted that book Amen.

Bart:

We all raised our hand.

Sunny:

Yeah, yeah. So, anyway, jumpstart on that, get your personal stories going, but they are very powerful and do allow you to show up authentically, and I think that's what we're all about.

Bart:

Yeah, a hundred percent. So you know, I'll tell you guys a little story. I remember the very first time that I was uh doing gymnastics and I met this girl her name was stephanie and she was tumbling and she was having a great time, a lot of high energy. And then we went from there. The next day my buddies and I were all at a little place called retrix, back in the day dance.

Bart:

We were at a dance club, country dancing and a little tidbit, as I was on a dance scholarship and I was also riding horses and that's what I was doing to pay for college. And, long story short, this amazing, hot little blonde walked in with her sister and she was standing in the corner and I was like she didn't know how to dance.

Bart:

Who is this girl? Went up and asked her to dance. She goes, I don't know how to dance. Who is this girl? Went up and asked her to dance. She goes, I don't know how to dance and I go. Oh, I can teach you. And that night we spent the rest of the night dancing with each other. And then I asked Sunny on our very first date.

Sunny:

Yep. And it was out At 5.30 the next morning.

Bart:

Oh my gosh, because I had to feed horses and I had to ride horses early and she said she would be up ready to go and I said, man, if you're not, I'm going to come up there and get you out of bed, because I'm not a morning person.

Sunny:

That is exactly what he said.

Bart:

And she said, okay, I'll be ready to go. And sure enough she was. And here we are today and I can tell you more of that story later, so we'll leave you with that portion of it. But it was an awesome, awesome experience to be able to get to know each other and that led us to where we're obviously today, and we got engaged very quickly and there's a lot more to that story, but you know, relationship can all start from just one little thing.

Sunny:

One little thing, cute guy who can dance.

Bart:

And a beautiful girl who can sing and ride horses.

Sunny:

Whoa, all right. Life updates, I would say the first and most exciting news is that baby Lila made her grand appearance into the world.

Bart:

Let's go, Lila Lynn.

Sunny:

She's an absolute doll and is healthy and doing fantastic, and Mercedes is doing extremely well too. We could not be more thrilled and grateful for all of that.

Bart:

Yeah, and that was interesting because the other day Dr West was on our networking and accountability call and he said, bart, you know what's it like to hold your own child, and then what's it like to hold your first grandchild? And I was like, wow, that is a great question. I said, well, I'll tell you. The only analogy that comes to my mind is, I said, when you have your first child, it's like buying your very first car, right? It's like, oh my gosh, there's so much I've got to think about on this car, and what if it breaks down? What about this? What about that? I don't know how to change oil necessarily. Or you know what's going to happen. How many miles do I before I change oil?

Sunny:

Where's the owner's?

Bart:

manual, all the things right, and it's like holy cow, like there's a lot going on. I got a payment, I've got insurance, I've got all this stuff, and so you have this overwhelm right. But you can always go to your dad or to somebody else and you get this experience that you want to learn. But all of a sudden you hear a tick going down the road or you hear this noise, and all these things kind of freak you out a little bit, right, because it's all new to you. And I said then, when you have your grandchild, it's like I know how to operate this system.

Bart:

I don't have any stress here, I just I want to just have fun with this and I want all the excitement and all the things. But the difference is it's not your car.

Sunny:

Yeah.

Bart:

It's not your car. So it's like you have to see this beautiful car, that you know how to operate and do all these things, but you've got to let somebody else experience their first car.

Sunny:

Yeah.

Bart:

And you got to allow them to hear that tick, you got to allow them to experience all those emotions, just like you did with your first car, and then inside just chuckle and say, oh, if they only knew.

Sunny:

Yes, good, you know, but not in a bad way. No, not in a bad way at all.

Bart:

But chuckle with them, yeah. And then when they come to you, allow yourself to just be patient and teach. But when you get that car by itself and you get to hold it and they're not around, you get to push all the buttons and have all the fun and do all the things. So I thought that was a great question and it really got me to think about that. Yeah.

Sunny:

When you said that I was like man, I'd have to think about that too, but that's the first. I didn't have the amazing car analogy, but that was the first thing that came to mind is that there's no stress holding a grandbaby. It's like exactly what you said. I know how to do this and also, like I'm not a charge here, Right, so cool.

Sunny:

All right. Also thanks to all who sent messages to us oh yeah. Or who commented their congratulations on our social media. So awesome, like we have so many people that are just so amazing. So thank you, thank you, thank you, thank you A hundred percent. We took Xander to watch pro pickleball last weekend in Vegas right before baby Lila was born. I would say mission accomplished. We had a blast there.

Bart:

Yeah.

Sunny:

Within the first few minutes he got a photo with his favorite pickleball player, Mr Tyson McGuffin. Yep, how cool is that pickleball player, mr Tyson McGuffin.

Bart:

Yep, how cool is that? Yeah, and I think there's another lesson and a story here is is that you know it's fun when you have your kids and your kids have a dream. At the same time, they are not necessarily you. What I mean by that is is that most of you know that I'm not afraid to walk up to anybody and talk to them and have a relationship with them and really communicate with them on a different level, and Xander is building that skill.

Bart:

Yeah, I've been proud of him. He's doing a good job, but when he saw Tyson- A little starstruck he was a little nervous and a little bit like I'm not going to approach him.

Sunny:

Yeah.

Bart:

And I'm like, do you want a photo? And he goes like I'm like, do you want a photo? It's a yes, no answer. He goes yes, and I said let's go and he did. He walked up with me, we introduced ourselves and Tyson, let's be clear, he's one of those people in your life you want to meet. So big shout out to Tyson yeah, that's cool. And he was 100% first class with Xander, which was just so cool with Xander, which was just so cool. But at the end of the day, it was fun to allow and let him see me as his dad do what I do well, and to watch that and to watch it unfold and to watch that he can and it is okay in a professional way to go about that and-.

Sunny:

For sure. That's a powerful, powerful lesson for a young child.

Bart:

I would say so young man yeah, so it was a lot of fun to be there, be there with him and not only experience his dreams come true, but help facilitate those dreams come true absolutely.

Sunny:

let's see other news kobe and kenya our other kiddos are home this week, and then Kenya's husband's going to be here tomorrow. So whole house, all kids home. I would say nothing's better than that.

Bart:

Yeah, it's like let's have more babies, like. It was really fun. And it's also fun to be able to check in with your kids and, when they're home, see how they've developed, what they're growing in, what they're excelling in, what they're not excelling in.

Sunny:

Yeah.

Bart:

And just experience that with them. But there's nothing funner than to have them underneath your roof.

Sunny:

Yeah, I agree. And then let's see we had an amazing time in Inner Circle last week. That was right before Vegas. We gave our magnetic I wouldn't call it a presentation exactly a hot seat, I guess, and I thought we had a lot of fun. Yeah, bart walked off. Wait, he walked into the room with his shirt off. There's a story behind that too.

Bart:

We did a dramatic demonstration.

Sunny:

We did a dramatic demonstration and it was really fun.

Bart:

And we are so excited about magnetic and you'll be hearing a lot more about that, yeah, and I think the funnest part of it is is that you can't expect people to do what you're not willing to do.

Sunny:

Yeah.

Bart:

And with our elites. One of the big focuses I've had in is how to speak and how to be media ready right. Yeah, and part of being media ready is different than you think it is. You've got to not only be on your feet, but you've got to make a presentation to where people are like they're mesmerized feet, but you've got to make a presentation to where people are, like they're mesmerized.

Bart:

Let's get what's an example of somebody being needing to be media ready. I think anybody that's an internet marketer that's out there, a public figure or that are going to shoot a course or do anything like that. If you own a business and I walk up to you and say, you know, tell me about your business, you've got it. That's a media question.

Sunny:

Yeah.

Bart:

Right. Yeah, business you've got to. That's a media question, right? So how long have you been in business? Being able to reangle that and get where you need to get is being media ready. How to spin a question and re-ask a question is being media ready. So a lot of people are not comfortable because they haven't spent time to put their cards and stuff together to be media ready. So let's say, on a podcast, I invite somebody on the podcast. They're not media ready. It's very difficult because then I have to lead it as the orchestrator to get the questions I want, to get the answers I want, because there's always three people there's us, there's the person being interviewed, then there's the person listening.

Bart:

The most important person, even on this podcast, is the person being interviewed. Then there's the person listening. The most important person, even on this podcast, is the person listening. It's not us, and so we always have to think about that person. What's going on in their head as they're listening to us? Is this beneficial to them? Is there some nuggets in here? Right, because if there's not, they're not going to listen.

Bart:

They're not going to listen and they're not going to share it Right, and you're not going to grow, right, and so that's just something about being media ready. That's important, yeah, learning how to tell stories.

Sunny:

Learning how to tell stories and leading them where you need them to go so awesome. Okay, last but not least, our IDEO Epic daily accountability calls are going strong. We get to hear wins on Fridays, which is so awesome. Let's go. And they inspire us every day with the big goals they're pushing for. So just a little plug here If you're missing accountability, if you feel like you're alone, you don't have a like-minded tribe of entrepreneurs who get you that are surrounding you. Come join us.

Bart:

Yeah, I think it's been interesting because we've been doing a lot of testimonials. One of the testimonials I laughed at so hard but it was so good is one of the ladies said it's my alarm clock.

Bart:

And I was like what does that mean? She's like it gets me going every day, like when I went to school, like it gets me going. I'm in the room and I've got a network of people that understand me. My significant other doesn't understand me at this level, so I can't vent or I can't do this. Or when I set a big goal in my why, they're like what are you doing? You're crazy, right? And yet she's like no, I don't feel crazy.

Bart:

I have a home, I have a tribe, I have a bunch of people that rally behind me. When I make a post in your group, people comment on it and they're helping me and I found people and I've found business relationships I would have never, ever found because I'm part of this tribe and this group and I'm excelling and it's just like in this group and I'm excelling and it's just like it's. So gets me amped up and just excited, because I've heard everything from. I made one connection that made me a fortune. I have an alarm clock that's getting me out of bed.

Bart:

I found my tribe of people that I just want to go to every event that they're at, because we're like-minded but yet we're holding each other accountable. We don't need more information. I just need to implement, and I've never found a place that just forces me to implement and to schedule my stuff out. And then when I get there, if I don't, I'm like, oh my gosh, I feel like you know we've literally had people that just don't. They stop coming even though they're paying, because they're embarrassed that they can't, and it's like no, don't be embarrassed. That's when you want to show up more because your tribe's going to get behind you and do stuff, and it's just so freaking fun to just see how many people are like selling because they're demanding excellence from their self and they want to be part of a family.

Sunny:

Yep, awesome so wwwidoepiccom.

Bart:

Please go do it, come join us, come join us.

Sunny:

You're the best humans you will ever meet on the planet.

Bart:

So freaking fun.

Sunny:

Okay, that's a wrap today.

Bart:

All right, you guys. Well, thank you for listening to this amazing podcast. Like we always ask and I know it's a challenge and I know it's a big ask but please share this. If it's in good for you, let's get some more people on here. We are going to start doing a video. We've ordered the equipment, we've got the lights, we've got all the things, and we're going to start interviewing other people, and so if you feel like you're a good match, also let us know that, let Sunny know, and we just want you to know how grateful we are for you. We hope you're sending your five texts out every single day. We hope you're doing all the things that we're talking about in the podcast, and we just want you to know once again we couldn't be more grateful, we're thankful, and with that, this segment is sponsored by I Do Epic.

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Bart Miller

Host
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Sunny Miller

Host