We Play Full Out with Bart and Sunny

Transform Negative Shifts Instantly and Boost Your Business with Winning Retail Strategies

• Bart and Sunny Miller • Season 1 • Episode 48

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Welcome to this week's episode of We Play Full Out with Bart and Sunny!

Transform Negative Emotions Instantly... Stay Outta' That Spiral!
Unlock the secrets of your mind and discover how to transform negative emotions into a powerful force for change in your life. Join us as we explore the deep connections between our emotions, brains, and bodies. Understand how negativity cycles are amplified by our psyches and what you can do about it!

Get Your Creative Juices Flowing with Retail Stores Sales Strategies!
Switching gears, we unravel the captivating world of retail strategies with an eye on holiday marketing tactics. See how stores like Costco and Lush expertly trigger curiosity and impulse buying through exclusive items and strategic placements. Learn how these concepts can be applied to boost your own funnels, websites, and eCommerce stores. 

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Bart:

Welcome to. We Play Full Out with Bart and Sunny Miller. Take it away, Sunny.

Sunny:

Thank you, bart. We have got some crazy cool. I say that every week, don't I? Yeah, you do, it's good, though. Well, it's always so cool.

Bart:

That's amazing, what we're talking about. That's what we're putting the time into baby.

Sunny:

Yeah, so today we are in Salt Lake City. Yes, we are we are in Salt Lake City. Yes, we are.

Bart:

We are.

Sunny:

We're going to dive into our stuff first, and then we're going to talk about why we're here. So in our magnetic program, we have teamed up with Dr Gabe Roberts. He's the author of the book From Pain to Purpose. You can find it on Amazon, or I'll probably have a link here for you to check it out if you'd like Amazon, or I'll probably have a link here for you to check it out if you'd like. But he is guiding us through healing our relationship with our inner selves and also helping us match our self identity to our dreams and goals. Super powerful stuff, so good. In the course of his training and facilitating, though, he's taught us quite a great deal about how our brains, our emotions and our bodies all work together, and as I listen to him, I so wish I would have had this information when I was younger.

Bart:

Yeah.

Sunny:

I think it would have changed the course of my life in a good way. So good, so good, right. But at the same time I'm grateful to know it now, because we can be more energetically aligned with what we want to create in our lives and we've still got kids so that we can teach them and they can know it now.

Bart:

Most definitely.

Sunny:

So these are some huge takeaways, and the first one is to me was that emotions want to stay alive inside of us.

Bart:

Mm-hmm.

Sunny:

So have you ever had one of those negative emotional spirals that you just can't seem to get out of? Most definitely, most definitely. And there is a reason for that. When we have a big shift in our emotions, they become so strong that they almost become a life force of their own. Think about it as a living organism. I have never heard this before in my life. It's still shocking to me. What happens with anything that's alive is that it's going to fight to stay alive. So, as a consequence, that negative emotion starts to send signals to your brain's reticular activating system, which is your brain's filtering system, to look for more negativity to keep you in that state. So it's like it's trying to stay alive by going into your brain signals and skewing everything. You see that now all you see is negativity. Very little positive comes through. So good.

Bart:

So an analogy here that I was blown away of as a younger human being in my life was I was with a doctor and this doctor was talking about babies, and it said that a baby will literally eat the mom from the inside out to stay alive.

Sunny:

I have never heard that before.

Bart:

So what it'll do is, even a woman that's starving herself or doing different things, the baby will actually do whatever it takes and pull the nutrition out of the mom in every aspect to stay alive. And so that's why these babies that are in like, let's say, drug addicted or whatever like horrible situations, will still come out and they're still alive. They make it. They make it through the pregnancy, and I was like whoa, are you kidding me? But it's like nature is that we will do like. I guarantee you, you starve a person far enough. They will find a way to steal or they will eat things that, literally, they could never eat. Now, there's only a certain point, though. This is an interesting thing too. Studies have shown that if a young child, once they're born, from zero to eight, if you don't have the right foods for them, they will actually starve to death.

Sunny:

I have heard that.

Bart:

Then, once you get to a certain age, and I want to say it's I don't quote me on this, you'll have to look it up but I want to say it may be 50, maybe 60 years old the same thing kicks back in.

Sunny:

Interesting.

Bart:

So that's why in your food storage, if you're a prepper, you can't just say well, we've got these foods, everybody's going to be okay, my kids will be fine, they will eat it. It's not true, they won't. And so this is an interesting thing, because where do you think we learn it from? Our brains, our brains are anchored, and so therefore, even the energy we're attracting. We do the same type of thing.

Sunny:

Yeah, so interesting.

Bart:

Anyway, just food for thought.

Sunny:

Our brains are so powerful.

Bart:

Crazy.

Sunny:

So kind of back to that. The brain's reticular activating system right, it's looking for more negativity, and what that actually means is your brain's going to start to lie to you. So things that maybe you wouldn't have normally perceived to be negative are going to be negative. So there's that.

Bart:

Can I compound the problem?

Sunny:

Can you?

Bart:

Mm-hmm.

Sunny:

Mm-hmm.

Bart:

So, once you start to look up things because you're drawing this negativity and you see it on the internet what does the internet do? Start to feed you more of it.

Sunny:

Yep.

Bart:

And that's where the algorithms are even getting more and more and more, and they will even draw you down a path that you're like. I don't even know why I'm here.

Sunny:

I actually really liked that you brought up the algorithm, because all of the technology that we create in today's world mirrors our physiology, and so that algorithm is actually exactly what's happening in our brains it starts to filter and only feed us negativity because it wants to stay alive.

Bart:

Or are biased.

Sunny:

Yes, are biased.

Bart:

That's what I'm saying.

Sunny:

Yeah, exactly, yep, so good. Okay. Next topic is actually right along that line, and it is that our psyches have a natural bias toward negativity. And that also blows my mind, because I would think, as a human, I would want my natural bias to be positive and pleasure, but it's actually negativity and pain, and here's a study on that. So, um, let's call this person Sue, and Sue's walking down the street one day and there is a bright, shiny new $20 bill on the road. There's nobody else around, so you know there's no way to return this money and therefore Sue's $20 richer, lucky Sue.

Bart:

Let's go Sue.

Sunny:

Yay. But her brain is only going to measure one unit of pleasure from that experience. One unit. Now let's look at Bob. Bob's the one that lost his $20. He woke up that morning, he put $20 in his pocket and he headed out for the day. He knows, without a doubt, that he had it At some point he goes to reach for his $20 and it's gone. His brain's going to measure four to six units of pain or negativity, and that does not sound like a lot until you put it into ratio form. That's four to one or six to one ratio of negativity versus pleasure, and that's the kind of bias that we walk around with, we wake up with every single morning.

Bart:

So can I make another comment?

Sunny:

Please make all the comments.

Bart:

So this is from an interesting part in marketing. If we go out and market and I have raving fans raving fans spreading the word is hard, even though they're a raving fan and we think it's great. One negative person and I won't call it negative Nelly, but one negative person though how will they spread that?

Sunny:

Everywhere.

Bart:

Everywhere. So that's like you say one bad apple from the grocery store. You could have had a thousand good apples, but what do you tell the world about?

Sunny:

The one bad apple.

Bart:

The freaking. I got a bad apple of Brolum's and I am ticked off about it because I paid, but you had 25 great apples. They made one mistake, so that's just the same thing. Like you said, what we create and how we act in the real world is very similar to our brains yeah, because what I'm hearing is we also like to spread more negativity than we do positivity exactly, crazy not crazy, yes, but I even found myself do it before like I've had all these great experiences, but I have one bad experience by hell.

Sunny:

I'm fixated on it.

Bart:

You know what I'm saying. Yeah, instead of just stopping. And in relationship, in a marriage, like, what do we do? Ooh, okay, it's like how much did they put in the love bank, you know? But I'm focused on this right now.

Sunny:

You know what I'm saying.

Bart:

Anyway, I don't want to get too far off topic, but just back to what you're saying is is you know we run an algorithm?

Sunny:

And that's why practicing gratitude is so, so important. We talked about that last week, so go check out that podcast if you missed it, because we dive deep into gratitude and how much high energy we get them from that. We get intuition from that, we get all kinds of things from that. But it helps also even out that natural bias towards negativity, and that's so important because it keeps us energetically high and in a flow states of abundance and joy versus negative, low emotions, low energy, all the things that come with that. So also a great reason to stay out of the news, stay out of the political fights that are going on all the time and be on top of our game and avoiding negative language, books, music, social media, people or even TV programs, because it's just going to compound that negativity that's already there. So the next phase is a negative spiral.

Sunny:

We have a bias towards negativity. So if we are in one of those negative emotional states, how can we shift out of it? And the cool thing is we can do it instantaneously. So, um, what you can do to change your negative emotional state, shift out of that, is change your body posture and your breathing. And if you think about, like, when you're feeling negative or you're depressed, or you're angry, or you're anxious or you're scared, your body naturally constricts, like it starts to come in on you and your breathing starts to get more shallow.

Sunny:

So if you shift your body into something like the victory pose imagine somebody who just won a big race or something. Arms are clear up in the air, heads back, they're looking at the sky, feeling victorious, and then take some deep breaths it's going to instantaneously shift you out of this state. And the reason why is because your physiology, your body, will always overrun your psychology. That's crazy to me that we have such a powerful tool, because I think a lot of times we're like it's just in our head, we can't get it out, it's looping and slooping and slooping. But we can actually use our body as a pattern, interrupt to take control of our emotional states to our advantage.

Bart:

Yeah, and I think another thing that was very interesting that he said is our body is an antenna and so therefore that's why that works, and once I realized I am an energetic antenna, like I'm like a cell phone, I can't see it all but I get in all those signals. Totally.

Sunny:

Which signals are you going to pick up on? And yeah, that's, that's the good point is like, if you're, if you're, tuned to one channel, it's moving your body and breathing that's going to tune you to a different one.

Bart:

That's right, Physiology, you know, and changing the way your hands are everything about it, Like if I go to a happy moment when I just won something or I just had this huge cell or I just did whatever it might be, and I put myself in that posture and all that energy and I start thinking about it and I stay there and I think he said for two minutes if you can hold, it.

Sunny:

I think it was two minutes, two to five minutes.

Bart:

Yeah, it like literally changes everything. You can't even you can start to think about something in that same state and it's like you can't even bring it back. You're so stoked, right so, and I and I think we even wrote another blog post about a tennis player and, uh, what he did when he looked at all of his stats. You know same type of thing, but he changed it into such a positive thing.

Sunny:

Yeah, yep, okay, we're going to start to talk about business for a second how to get your creative juices flowing using retail stores. It's officially fourth quarter and, believe it or not, holiday merchandise is already making an entrance. So if you're trying to put together some really cool bundles for your buyers for Christmas, you can totally get your creative juices flowing by simply getting out from behind your computer and heading into some retail stores. So yesterday we popped into Lush. Lush is a British cosmetics retailer that sells bath and beauty products that are handmade, such as bath bombs, bubble bars, dry shampoo and more. And I get the benefit of Bart spoiling me with bath bombs, because I actually was sitting in the car when he popped in and he came out with some bags for me and I love them so much. Super thoughtful. But he told me about some bundles that are happening in there. So October 4th and they've already got holiday bundles up that are hitting their shelves. Do you want to tell them what they were?

Bart:

Yeah, so one of them. We you know like we think Christmas, but right now, if you're going to Costco, you go into different things. Christmas is already out and think of how far it is before Thanksgiving. And so a lot of us are like, oh, I can't be thinking about Christmas right now. I couldn't even put a Christmas promotion out there.

Sunny:

Yeah, a lot of people are like we got to get through Thanksgiving first.

Bart:

Right, but reality is Christmas is already alive and it's already going and the buyers are already buying. So even myself, I saw that there was a Christmas box there and in that box it's 30 days or whatever it is full of things that you pull one thing out every single day, just like you would on a calendar, and you got a box and it's a treasure box, and then at the very end you can actually put a gift in it, wrap it up and give it to somebody cause it's a cool looking treasure box. So I thought that was a brilliant idea. They also had one that was a um, basically, for no better terms, um had a unique four, three or four items in it that you could only get in that box Exclusive, exclusive items and there was only so many of them made, which was so you got scarcity and exclusive, which was really really cool.

Bart:

And then they had a box that was and we've seen these everywhere before but it's a box of you don't even know what you're buying and it may have like the more expensive, it's a mystery box. So those were all the boxes. But then what they did was they had a tick talk table. So imagine, on your site you've got a product right and you actually feature on the site what's selling. So when they get there, the featured is this is the most bought item off of instagram or amazon or this right at the top of your deal. Well, instantly, me as a buyer I'm like well, if everybody's buying that item, what's so cool about it?

Bart:

yeah I want to try that item. So then what I did was I said what are the items? So she showed me those items and showed me the numbers, and you could actually see the numbers changing as people were buying. So imagine, on your site you could see this happening live. What does that do to your brain? And what does that do to everything? If it's fats, good, then that's what I want to buy, yeah exactly I got to have that, like it's got to be better than anything else in this shop.

Sunny:

Yeah, I mean how many times though. I've gone to websites and I filter by most popular products.

Bart:

Right. So then I was like, okay, tell me about these products. So she did give me the stories behind them and then I bought a few of them just because I want to see that. Well, I had a guest with me that I was, you know, shopping with and, uh, you could tell one of the items. He was like, oh, that's pretty cool, that's, that was neat, you know. But he never acted upon it. So I watched him and watched the way he was gonna act. He goes, you know, my I think my wife would kind of like that one. You know, he kind of made some, some cues, so I bought another one and I gave it to him so he could take it home to his wife and he was just like beaming.

Bart:

So then we walked from there over to stance socks and, believe it or not, guess what they? They had.

Sunny:

A box bundled item.

Bart:

They had a Harry Potter box, they had all these boxes. Then they started to tell me about the different way the socks were sewn and why they were so different, special in the boxes, and there's only so many of the boxes made. And I was like, hmm, here you go, right across the aisle. Different ecosystem, we're in socks versus candles not candles but bath, you know, soaps and all these things, yet they're running the same play yeah when you see synchronicities when you're out shopping, you want to think about those synchronicities in your own business.

Bart:

So that's one thing that is really good. When you get out and you actually go shop, because you've got corporate America that's got to keep a door open at a mall, people in there walking in there, that's your traffic, and yet they've got to convert at such a high level to pay not only the employees, the retail space, everything else. So they've got to be masters of this where they locate them where they're at. So if you walk into, walk into lush, the bundles are right. As you walk in, they cover the wall. You walk into stance socks, they're the first thing you see on the right hand side and the boxes look beautiful.

Sunny:

Anyway, keep going really good, so no, that's perfect I, if it's not the holidays yeah you can still want to get creative. Another great place is a grocery store.

Bart:

Amen.

Sunny:

So they've also done an enormous amount of market research to get the highest cart value out of you the second you walk through the door.

Bart:

Yep, that's why we always make the joke. When you walk into Costco for one thing, can you walk out with one thing? No, definitely not Even if it's the hot dog.

Sunny:

Even if it's the hot dog. So just start putting your marketing brain on when you're out and about, see how like a grocery store funnels you into the store and where they lead you. I mean, there's a reason. We all know that the milk's at the back of the store, because whatever's the most common item that people are going to come to get, it's going to be in the back so that you have to see everything on your way back there. Um, there's always little pop-ups at the end of the aisles with a lot of times it's seasonal stuff hanging there right you're gonna check out um, what are they selling at checkout?

Sunny:

yep, what's front and center. Another thing is like disney um, the goal is always the same with these places how can they increase the amount of money you're going to spend with them? So see what people are selling. Check out all of their upsells. How are they constantly putting offers in front of you and how are they positioning them to make them in super enticing? So, like, as you start to look at your funnels or your websites, is everything intentionally architected in a way for you to get the highest cart value out of your customers? Like, what are you putting front and center? What are your offers? What are your bundles? You know, all these things are so, so important. But just market research can be really fun. If you just take a look at what's happening around you and when you know, like you just said, these retail stores are spending so much time making sure that they can keep the lights on, it is a good idea to start mimicking a little bit about what they're doing amen, and it once again a car dealership.

Bart:

Do they make a lot on the car? Yeah, they make some, but I will tell you where they make their huge amount is in the back of the shop in the service oil, all the different things, right, the maintenance.

Bart:

When you go in there, all of a sudden it's like well, for example, I'll give you another one. So, uh, one of our friends had their dog kenneled. It's an older dog, they're leave, they're gone, everything's fine. But they have a vet that goes through all the dogs to make sure everything's great. Come to find out, they get a call saying hey, you got teeth in this dog that actually need pulled, that are doing, and $3,500 to do this. The dog's already there, the vets already there, everything's already there. You're worried about it. You're out of town. Boom, have the dog taken care of.

Sunny:

Yeah.

Bart:

Well, if the dog was just in a kennel feeding its food, this person wasn't aware of all those things, didn't understand the ecosystem, they would have never sold that service.

Sunny:

So good. Yes, and when you were talking about the car dealership model, it just came to my mind that the service department's almost like their recurring membership site.

Bart:

A hundred percent what it is.

Sunny:

And so it's like got a huge base of cash inflow for that dealership all the time to keep going, yep. And then car sales on top of that are probably just more icing on the cake 100%.

Bart:

And what's cool, even when you buy a car, it's instantly like hey, do you want a service package? Oh, do you want the extended warranty?

Bart:

It's always the upsells after like that's when you're in the close, you've already. It's always the upsells after, like that's when you're in the close, you've already you're going to buy the car. Then it's like oh, you know, it doesn't come with steps. Would you like steps on it? Oh, it doesn't come with this. If you want this, you know we could add it in here and it's only going to increase your payment by $10, whatever you know.

Bart:

So do you want to do it now versus trying to do it later? You know, so you really walk through the psychology of this. You know, like I remember when we bought our RV, for example, it was the ceramic coating. It was this. It was that it was like a million things that we hadn't even thought about and then, all of a sudden, it's like we added $5,000 on this thing that we didn't anticipate, but you brought it to our attention.

Sunny:

We're already going to buy it met up with an I do epic elite client, dr jason smith. He is brilliant, absolutely. He is an absolute genius in chiropractic neurology. He's eliminating pain and helping people. I feel like reclaim their lives with his cutting edge knowledge and his practice. So if you want to check him out, he's at Spine Brain Rehab Center in Bountiful Utah and we've done a little bit of work with him and I have been amazed that you definitely leave his practice better than you went in.

Bart:

Amen.

Sunny:

Every time. I can't say that for very many places I visit. You really hope for a good outcome, but man, it actually happens there.

Bart:

Yep, and he is just the most positive, awesome guy You're going to be around and just a master student of what he does.

Sunny:

And as soon as you sit on his table, he's like I love doing this. It was funny because I was like we're short on time, we got to go. He's like no, this is what I love to do this is my passion. Let me do this now. It's good, so amazing.

Sunny:

I think it's so important in somebody that you go to for health care, that they actually love what they're doing. So much so, um then also this week we sat down and started shooting a mini course for our seven figure entrepreneurs playbook. Yeah, that was pretty fun. Those are awesome. We had all kinds of technical issues.

Bart:

Let's go.

Sunny:

We did it took a little longer than we anticipated.

Bart:

Mercy.

Sunny:

But by golly we kept our energy high.

Bart:

We did and we got it done.

Sunny:

Had some fun with it. So our little mini course is designed to walk people step-by-step through the playbook.

Bart:

We tell some fun stories and basically take people by the hand help them get it done so that they can accomplish everything they deserve to accomplish. Well, it's just one thing. We found that we, as soon as we give a playbook to our elites, it changed everything. Because people are like how do you run your life? We want the operating system of how you run your life. So we started to develop that operating system, and then you took the bull by the horns and made it super fancy, created the playbook to where anybody can get this playbook. Just read the stuff, put it in place and it will literally change their business today. No doubt about it, if they follow the plays, they're going to win, and so it's just such a cool thing because now the real world can have the plays that we've had for years and a lot of the top entrepreneurs that we've coached have had for years, and they can just say, oh my gosh, I can run these plays today, I know how to do this today and I'm ready to rock. So good job to you.

Sunny:

Yeah, thank you. Okay, you've had a challenge with your arm.

Bart:

Yep.

Sunny:

I think tennis elbows the label.

Bart:

Yeah, they call it tennis elbows. So you know, I've always been, I've had a lot of issues with that over the years and, let's be clear, I know it's an energetic thing. So I'm working on it from the energy system end of it. And then I also, you guys know Dr West out there Once again, another amazing, absolutely amazing human. Can't say enough about him, how much we adore him. And he's like Bart.

Sunny:

I'm not going to let this, I'm not going to let this carry on. The pain is finally enough to do something. Let's get this done.

Bart:

Let's get this taken care of. So I did PRP on it and uh, it was excruciating. And uh, he even did it when it was on office hours. His wife was waiting. I mean, it's a crazy story. So big shout out to him Thank you for doing that. I got it injected and then Dr Smith took it to another level and it's so awesome how they complement each other, like not in the same wheelhouses, but yet they're making me into a superhuman with their skills and I feel like I'm doing the same for them and it's such a blessing.

Sunny:

Yeah, I kept telling them not to heal you all the way, Cause I want to be you a pickleball at least once. But they didn't listen. Just kidding. As long as you're on my team, let's go, Okay. So I say those are the biggest events of the week. Countdown is still on for baby Lila. Daughter Mercedes is due in 10 days. Let's go. And this is a cool story. Mercedes went through her photos and she realized that the very first photo that her and her and her husband trace ever took was on October 15th, six years ago. And now baby Lila is going to be born on that same day. So new family photo with her in it on the same day. How cool is that? So cool. And that's all I had. Is there anything else this week that you?

Bart:

so this week I got to do some roping, which was awesome, and some practice stuff on that, and a real focused on lots of other things, some podcast stuff uh, I've been invited on, so it's been a great week and just some fun lunches with some people. Two different entrepreneurs had some great conversations and helping them change their lives, and we'll share them in one of the podcasts you know, because I think they're insightful.

Sunny:

I think maybe next week we'll talk about some of the stuff that you have talked about.

Bart:

Okay. So I think, with that, that's the main thing. So this week, you guys really think about negativity, think about positivity, think about what that does to your energetic system and if you're in a spiral, you know now by listening to this what you got to do and how to change that state. And that's in your body. So go to your body first, get in that real power, pose whatever you need to do and change that crap out and really take your life to the next level through those things. Also, surround yourself with epic humans that want you to win as much as you want them to win, and that's what we're talking about with the two doctors and those examples. They want me to win at my highest level and I want them to win at their highest level.

Bart:

That is what we call a win-win situation. So, other than that, we're going to get through today. I'm going to get a tattoo today here in a couple of hours, we'll give you an update on that, yep, but I'm super excited about that and, uh, we just are playing full out and happy birthday to my mom.

Sunny:

today she is 70.

Bart:

Yes, did you say that. And happy birthday to my little brother yesterday. Yesterday I don't know his age.

Sunny:

Oh wait, I can think about it.

Bart:

He's 10 years, 45. Yeah, so, anyway. So big shout out to those guys. Uh, and to all of you listeners, we're grateful for you. If you can share the podcast, we would have so much gratitude for that. It's the only way this thing grows and uh expands. So if you find this a value, will you just think of a friend, send it to them and uh, we'd be super grateful for that and get them on the list. So if you want to do that, it's weplayfulloutcom, just like you got there and, with that, this segment brought to you by I Do, epic.

People on this episode

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Bart Miller

Host
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Sunny Miller

Host