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We Play Full Out with Bart and Sunny
Welcome to We Play Full Out!
We’re Bart and Sunny Miller, founders of We Play Full Out, creators of We Play Full Out Life Mastery, and real-life partners who’ve built multiple 7-figure businesses by living one core truth:
You don’t get the life you want by waiting. You get it by designing it - and then showing up for it full out.
This podcast is where we strip it all down. Every week, we crack open the stories, patterns, and inner saboteurs keeping high-level entrepreneurs stuck - and give you the mindset, emotional clarity, and psychological firepower to architect your life by design.
We blend myth, mastery, identity work, and brutally honest perspective shifts to help you stop playing small and start showing up like the version of you who was born to lead.
This isn’t self-help fluff. This podcast is for those ready to face their shadow, own their power, and build a life that matches the size of their soul.
You don’t need more motivation. You need a mirror and a map.
We bring both.
We Play Full Out with Bart and Sunny
5-Shot Friday Episode #9: A True Story of How a World Champion Rodeo Athlete Helps His Own Competitors Win, One Strategy for 3-5xing Your Sales with a Free Lead Magnet, Deepening Connection With Shared Hobbies... and More!
Welcome to 5-Shot Friday Episode #9!
Today, in 20 minutes or less you're going to learn:
Power: A True Story of How a World Champion Rodeo Athlete Helps His Own Competition Sets the Stage for Our Events
Are you ready for a mindblowing story about true epicness? Buckle up as we, Bart and Sunny Miller, reveal the inspiring true narrative of a world champion calf roper who gives us a peek of what it's like in the competitive rodeo world. We'll also delve into the workings of creating a thriving event atmosphere that encourages vulnerability, safety, and a collective energy where everyone rises by lifting each other. Get set to discover how the right stage can create profound experiences for everyone involved!
Profit: How a Free Lead Magnet 3-5x'd Our Paid Advertising Spend
Have you ever wondered how to triple your sales while offsetting your advertising costs? We're spilling the beans on our strategy behind a lead magnet offer that did just that! We’ll break down our approach that involved a free mini course, a one-time offer page, and a 7-10 day email marketing campaign. We'll guide you on how to harness this method to increase average cart orders and maximize your results. It’s time to dive deep into the world of successful lead magnets and multiply your profitability!
People: A Fun Challenge to Deepen Your Connection With Your Partner in 2024!
We always believe that shared hobbies can work wonders in strengthening the bond between couples. We share why playing pickleball together and has brought us closer together. We’ll also share tips on how to sidestep potential pitfalls when one partner takes on the role of a coach.
Quick Updates of What We Are Up To!
We are so freakin' excited to share that our oldest daughter just hit $100,000 in candle sales for the month of November! She also hit over 5.6 million views on a TikTok video!
Our oldest son is home from Hawaii for Christmas and to help us crush our content and solidify some business strategies and implementation...
Finally, we're thrilled to introduce our new couples program designed to enhance both your business acumen and relationship dynamics. So, are you ready to embark on a journey that promises both inspiration and epicness?
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👉🏻 Follow Bart on Instagram:
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☀️ Follow Sunny on Instagram:
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Welcome to Five Shot Friday with Bart and Sonny Miller. Take it away, Sonny.
Speaker 2:Well, thank you, thank you. Thank you, Bart. It is a beautiful, freezing, cold winter day here in Idaho.
Speaker 1:Yeah, it is. It was a snowy little day yesterday, and what a great day. Let's rock it, it is a great day.
Speaker 2:So the first story we're going to talk about is how we set the stage for our events. A story about a world champion calf-rope-wrecking cow-crap on his boots. That's right, I love love, love when you tell this story, because whenever you have an event or a mastermind, the opening welcome, I guess you would say is really sets the stage for events.
Speaker 1:It does. If you don't set your stage right for your events, it's really hard to bring a group of people close together and let them be vulnerable and transparent, and what I find is is, if people can't be vulnerable and transparent and feel comfortable in a room they will not share and they walk away with, they don't walk away with the takeaways that they really needed. And if you can create the stage or the environment or the energy for people to really feel like they're safe, it's amazing what can happen for them and to them in a short period of time.
Speaker 2:Yeah, and I notice the entire group is a collective, like it just rises everybody and allows them all to share at that next level. So I'm going to have you, instead of read the story, tell the story, because you are such a great storyteller.
Speaker 1:Okay, sounds great. So I have the privilege of being one of the best friends of Tyson Durfee and he's one of my best friends and kind of a story in how we met. But, that being said, tyson was coming back from a rodeo and he called me and it was late at night and he said Barty says what's going on? I said not a lot and I could just hear it in Tyson's voice that he was tired. You know he was. He'd been on the road a lot. And when a lot of people don't realize for these rodeo cowboys is they spend a lot of windshield time, and I mean a lot of windshield time. All they see is the rodeo. They see the energy, they see the excitement, but they don't see how much travel and exhaustion they have when they actually get there and then have to perform at such a high level.
Speaker 2:And a side note sometimes they're roping clear up until midnight, one o'clock in the morning, because there's a thing called slack, and so what you see at a rodeo isn't always all the competitors because there's not enough time. And so I think in this case Tyson had been roping probably till midnight one o'clock, had to load up the horses in the trailer, jump in the truck and go to the next location.
Speaker 1:Yeah, which was quite a ways away. So when you're a calf roper, a team roper, you have to bring an animal or you have to do what's called mounting out, and a lot of them like to bring their own animal, which is their horse. So anyway, long story short, I said, tyson, stop and get me, I'm going with you. And he goes no, bart, he says you don't have to do that. He says just, you know, talk to me for a little while. And I said, tyson, I love you too much, man, stop and grab me. So he stopped and picked me up and we went to Heber City, utah. We got there. I think we were there for three hours or four hours and Tyson had to get up and get his horse ready and go out and rope, because it was a morning slack and so, as he got ready to go, it was during the COVID season, so all these number one cowboys were chasing it hard because they weren't having these big rodeos.
Speaker 2:So we're talking world class competitors at all these little local regional rodeos.
Speaker 1:Yeah the best of the best in the world all chasing every rodeo is the best season ever, actually, in my opinion. But anyway, that being said, tyson was there. There was all the big names there. In fact, a guy named Joe Beaver happened to be in the audience watching. They'll tell you how much of the prestigious cowboys that were running around together. So anyway, they get out there, they start roping and it's a really interesting thing if you've never watched rodeo, and it's one of the things I love the most about the sport.
Speaker 1:But a world champion will help a beginner or even another world champion to beat him. And I'm always like, just, I love that so much. And they'll always say I want to beat anybody at their best. I don't want to say I beat them at their worst, I want to say I beat them at their very, very best and I just, I don't know that just to me, just gets me just like so jazzed up, but anyway.
Speaker 1:So Tyson was there, obviously, and there was a few people that had asked him, as a world champion, to push their calf. Now, when you push somebody's calf, what you're doing is literally helping this calf start out the shoot to get a head start at the exact time that it needs to be done so that this cowboy can rope it and everything can go fast and smooth for them. So you're literally helping your competition beat you and then you're going to ask them to help you beat them, which is crazy. It's mind blowing, mind blowing. So Tyson does this, jumps in, does all these things, and it's just so cool to watch the community and then cheer each other on and have fun and banter back and forth with each other, and then it comes down to the last cowboy and he gets in there and he goes out, he ropes this calf, he throws his slack, and those of you that don't know, there's rules in the way that you throw your your slack. It's called pitching your slack, and if you pitch it to the right, to the left or up, all it makes a difference in how the calf is going to stand or what's going to happen to the calf. So, that being said, there are rules, though If you do it the wrong way, because of the safety of the animal and because it's a great sportsmanship to the animal, they want to make sure that they're taken care of. So he pitches his slack, he gets his run finalized, he gets back on his horse. Time is there. He is the fastest time, he is the winning time of the whole entire slack and probably the rodeo, okay.
Speaker 1:So all of a sudden the judge raises his flag and says no time, because of the way you pitched your slack and every cowboy, including Joe Beaver, went crazy and I was like, wow, here's a guy that's going to take your paycheck. He just beat you and yet you are livid because you feel like he was misjudged. Think about that for a minute. I was like wow, how many times in life do you have a chance to stand up for somebody, knowing they're in the right, and you don't, because it means it would take your paycheck? I hope never. But it just was such a beautiful lesson and such a beautiful act to watch before my eyes that I was like, wow, I want to be able to.
Speaker 1:No matter if I have a competitor in my room, I want to be able to play full out, teach them and, if I see that they're wronged, stand up for them and say, hey, I think you're wrong in this. I think this person actually deserves to win, even if it costs me money, I want to be that person and so I tell you that just because that's how I start my events. I want everybody to play full out. If they're competitors in the room, I want them to be willing to get shit on their boots, get in, push their calf and beat them at their very best, because if we're all pushing each other to be the best, we win together. And I'm not going to lie. I've had two major experiences in my life in the internet marketing space with one of my closest I would call one of my.
Speaker 1:I want it to be one of my closest friends that I've had opportunities that just haven't ended up the same way for me, and that can be tough and it could be discouraging because you're not going to be able to, because you want that person or you want that those humans in your ecosystem to know what you are and your greatness and stand in there and push your calf for you and help you achieve those things, and not only that, when you've been wronged, to stand up for you. But it doesn't always happen. But in my ecosystem and our ecosystem, sonny, that's really what I want. I want those kind of people and you can call them God fearing people, you can call them universal fearing people, I don't care what they are. I want them to know that we care and that we stand up for them and we want the best for them. And when they're down, we want to stand up for them and go to bat form.
Speaker 2:So so good, and I think the term we like to use is also we rise by lifting others. Amen. So, and it says a lot, think for a personality who is willing to have enough confidence in their own abilities to show up and playful out. And, man, if you're just not quite there, just still be able to cheer and clap and Can I add just one last thing?
Speaker 1:Yes, please, what people don't realize when I say financially. I don't think they realize this part because they don't know rodeo, some of you do yeah but only the top 15 Cowboys that make the most amount. So 15 of the top calf ropers whoever's the top 15 money earner is the last person that gets to go to the national finals rodeo. But it's all based off of Earnings, so that one rodeo can cost them a Half a million and sometimes millions of dollars in sponsorships.
Speaker 2:Yeah, that's not gonna say not just winning the rodeo, but all the sponsorships and all the stuff that comes you want to talk about money driven humans.
Speaker 1:They should be the most crooked, like trying to pull pranks on each other bunch that you've ever seen in your life, because they literally have their diesel. They're not like think about a rodeo cowboy. You want to look at expenses and risk. You're betting it all on a horse, a calf in you and your equipment. Yeah, I mean it's. It's absolutely the next level of that. Yet Such an extreme ecosystem. They want the best for each other. God, what an amazing world it would be if we were all that way, huh.
Speaker 2:Oh, man, crazy. Just got a pause there and think through that. Oh, it's amazing. Yeah, it really is. Okay, our next topic is a little bit around profit.
Speaker 2:So a free lead magnet that not only paid for our paid advertising but three times didn't sales, and that was with only one upsell. So I'm gonna talk through that just a little bit. Um, lead magnets and offers can sometimes make you feel like you want to bang your head against a wall, right? Sometimes you spend Majority of the time, so almost like you spend so much time building things and then you put them out into the world, you throw some advertising behind them and crickets, right, so it can be so frustrating. But then when the magic happens, the sales start coming in, the leads start coming in. It is absolutely a high. So we wanted to just share a lead magnet offer to purchase that not only paid for our advertising, but we got like three times sometimes you know, up to five times our spend and it wasn't a huge offer and we didn't have to write a book. So how's that? Love it, let's go. So this is what it's like.
Speaker 2:We had a free mini course that lasted for five days and as soon as people submitted for that mini course, they were given an OTO page. That's a one-time offer page, and then that simply went to a thank you page. So, and the OTO, like I said, it's a one-time offer page and that was to join our Academy at a small discount for as long as you remember. So that was the best deal. They saved, like, let's say, five, ten dollars a month for as long as they were a member. The price would never go up for them and Nobody else would get that offer, only those who went through the funnel. So like, if you went to our actual pages anywhere else, you're gonna pay full price From there.
Speaker 2:We had a seven to ten day email marketing campaign that they were entered into. So each day a new video would drop for them. But then in between those videos we would start pitching them again on the Academy. Now we didn't discount it for as long as they were a member again, but we did start offering the first month of the Academy at the discount. So you know the first email would probably be hey, you know, let's talk a little bit more about the Academy, like I'm not gonna say it right right now, but basically it would be all the great things that were there, all the testimonials and stuff. They still didn't join. Then a few days later they're gonna get a discount for the first month. And then the last offer was our no-brainer offer. We gave them the Academy for five dollars for a full 30 days and they still had a 30-day money back guarantee and we had so many people join just because they could not join.
Speaker 2:Once they got that, and for the most part I would say only maybe two out of ten people canceled after. You know those first 30 days at the five dollar offer. So the stick rate you know You're going four or five, six months of people who stayed From that five dollar offer. So and that's pretty much it. I just thought it'd be fun to share that with people because we're coming into the new year, people want to have better health, they want to have better wealth, they want to have better relationships, and if you've got a mini course that touches on any of those things, or if you can create one, you've got a really, really good lead man. It should start to convert for you.
Speaker 1:Yeah, a lot of people think that their their lead magnets or different things have to be a product, and what I mean by a product is something shipped to them, and I think that's very not true, very misleading. I think there's a lot of ways to do it without shipping anything else to them and Accomplishing the same thing At you know, at the same time, I'm very much a linchpin fan of the, the architect of the way it goes. I'm not always a fan of that. You've got to ship all this goods to them to make the linchpin work.
Speaker 2:I don't think that yeah, and the linchpin, referring to Russell Brunson's latest model, that he teaches about the linchpin framework, so I want to go look that up.
Speaker 2:If you're not familiar with it, we don't have time to cover it today. But we could also take this offer a little step further, like if you didn't have a good info product that was converting for you, or you want to increase your average cart order we do talk about that a little bit more in depth as far as you can put products in throughout your mini course and Once again pay for your advertising one one we even talked about before, sonny was, and it's Make this quick.
Speaker 1:But even if offered one brush a month, that they got what they signed up for, that offer that came with the entire ecosystem, what they're there for a full year, that could get all their brushes, or you know things like that. You can use e-commerce products and shipping up. Once again, I'm not anti linchpin in any way, shape and form, right. I'm just saying that I think there's ways you can do it without having to send a bunch of econ products out and fulfill it and Make it very successful.
Speaker 2:Absolutely, and that was what we did. We did not ship any e-commerce through this particular funnel and, like I said, at three to five times our, our Advertising spend and it was off the charts very cool. Yeah, all right. So our last topic today is people and that's deepening your connection in 2024 why we are intentional about having hobbies we can do together and how it deepens our connection. So one of the podcasts we were on recently we were asked why we do hobbies together. People see us playing pickleball together. Sometimes we're riding horses together if I get my butt out and and ride with Bart, but we do have a lot of fun together and Bart has always Really made that a point in our relationship and I've appreciated it, first of all, the fact that he wants to spend time with me so much. But when we were asked the question, you know it really kind of shined a light on some of the things that come with that. So we do work together. We see each other a lot.
Speaker 2:Some people will be like, oh man, it's overkill, you go do other things together, but it's actually really fun to play together and the analogy that you gave and I love so much was Like if you have a favorite movie or a tv show or sports team and your friends share that same connection. How fun is it to get together and talk about it like we like to watch yellowstone. So if other people watch yellowstone, you know you can go off and offer like A good hour conversation on all the things that you loved about it, that you hated about it, like all the stuff. So when we spend time together on date nights or anything else, if all you talk about is working family, it can get a little exhausting.
Speaker 2:Not that those things can't be great and fun and energetic, but a lot of times are also heavy. I have stress associated with them and then sometimes you just need to change of energy, right? So we have a lot of fun playing pickleball together and we get to talk about it just like a favorite movie or tv show. We can talk about who antagonized us on court, you know maybe where we were lacking, who slammed on us. We get a banter back and forth and tease each other on who one or lost, depending on our Move, that type of thing. So anything you'd like to add there?
Speaker 1:yeah, we can even talk about dinking with you somebody else's significant other in the kitchen. Crazy, next level, next level. Right, how we drove on each other so hard, so much fun.
Speaker 2:I can't mark.
Speaker 1:This is an E, okay yeah, this isn't an episode, just kidding but yeah, so many fun things and I just think it lightens up your day. It gives you something else that is fun to Literally enjoy and watch and be part of that. You just give you some physical activity to and when you have physical activity it changes the endorphins and the things inside your body and your energy, which can be a lot of fun. So there's a lot of added value to Not only sitting in an office and sitting in that, but the energy of getting out and actually moving and using your body and literally doing something that's fun to chat about, talk about, push yourself to another level.
Speaker 2:I love it. So I think a good challenge for the new year would be, if you don't have a hobby that you and your partner like to do together, to find one.
Speaker 1:Yeah, and I would say, if you do find one, try to find one that you don't have to coach your significant other in. Not that that's bad, but but sometimes it could be really bad.
Speaker 2:Well, it's sometimes hard when you like your partner is way above you in the skill level and you're trying to catch up. It can be frustrating, for people.
Speaker 1:But if you'll go find something for example let's just say you don't ballroom dance, neither one of you and you're like I'm so in coordinated, she's so in coordinate, or whatever it might be even funner Go challenge yourselves to go take ballroom lessons from somebody and you will absolutely like get to laugh and have fun in a way that you probably haven't in years, because I can tell you there's moments when Sonny and I are laughing so hard at each other that it's like it's just fun. It's like, oh my god, you know it's like so crazy, but you're trying to learn and trying to be there and it creates those vulnerable moments for each other and it creates those I Don't know, those just little things that you just wouldn't have any other way. So it's a fun couple thing to do, but if you have the capacity and the willingness to try something new with each other, it, you know it can bring a lot of fun and excitement to your relationship.
Speaker 2:Yeah, so let's go for 2024. Let's go Right. All right, quick bullet updates of what we are up to so yesterday and today. We're hosting a really small mastermind here in Idaho Falls and we're talking comfy recliner chairs. We're talking about business, we have a huge movie screen in front of us and we are having a fantastic time just talking business and Elevating up, leveling everybody in the room.
Speaker 1:Yeah, and the great thing about this mastermind is it was really for a greedy thing for me.
Speaker 1:Honestly, I just want to put some ideas out there to some really high-performing people and really just have their eyes on it, because I get a coach all the time, but I don't get coached like I want to all the time either, you know.
Speaker 1:So it was a good opportunity and if you haven't done this, I think it's a great idea. I actually posted this in the inner circle to be able to even have some higher people come. It got shut down because they thought I was trying to pitch to them or something I don't know like, but I really honestly did this because I truly want to just be surrounded by some really fun people and Grow our businesses into that new year. So even if you do a zoom call with a bunch of people right now, get them on there and maybe they'll let you do that in an inner circle, I don't know, but like if you can get them on there and literally just mastermind going into this new year and then sit and help each other what a beautiful thing, and I'm excited to do that and was so grateful I was able to put an amazing. We got an amazing group together right now.
Speaker 2:We do so so good. All right, then we're gonna share. We had the most amazing win this month.
Speaker 1:Our daughter, mercedes, hit $100,000 in candle cells for the month of November and I want to clean this up just a little bit. It's a collective win.
Speaker 2:Well, yes, I was getting to that.
Speaker 1:No, I think it's just so awesome that. But you know, mercedes spearheads this, she runs this and she went after it like a Lion and I'm so proud of her. Like she, she knew that she was gonna have to spend long hours and you know, if there's something as a dad especially I shouldn't say especially, but coming from a farming and Western background I have put so many of those months in myself, and so is sunny, that I'm not gonna lie. As much as I don't want to see my daughter do it, I have been so proud to see my cowgirl Buckle down and Do it. She's amazing. She's super proud of her.
Speaker 2:Yes, and, as Bart alluded, like a lot of us are helping her since the cells have been coming in, we have been, yeah, really, really spending a lot of time there. But yeah, and then also her video has reached at least 5.6 million views on Tiktok, so it's really fun to see something go yeah.
Speaker 1:And she's worked so hard she has.
Speaker 2:Okay, our son Kobe is home for Christmas from Hawaii and he's also helping us bust out some new business strategies and content, and of course, we're planning on roping him into helping ship some candles, and but it's so, it's so great to have him home.
Speaker 1:It's so great to have him home. We love him. We're grateful for him to be here and his energy and he is he's going to help me take things to the next level. So watch for content and you guys, we're so thankful for you. We hope you're getting ready for the holidays. If there's something you need or we can serve you, let us know. We are changing our. I do epic a little bit. It's going to be really cool, fun stuff, so please pay attention to that.
Speaker 1:We'd love to have you part of our community and our culture and with that, also another cool thing that Sunny and I are working on is a couples program. If you've ever wanted to work with us as a couple and what I mean by that is if you're struggling or you don't know how to rearrange your business or your relationship and separate those and how to have tough conversations and break through beliefs we're probably the ones you need to be dealing with, and we're going to take on a few couples this year in helping them go to the level and have the bliss that we've had in our ecosystem, in our partnership.
Speaker 2:Let's go Okay, it's going to be a great year.
Speaker 1:This is this issue brought to you by. I Do Epic With Bart and Sunny Miller. Let's go.
